Given music videos are something that have absolutely no financial return, and this concept involves the literal destruction of many things that cost money and time to construct, plus a considerable amount of backend production/transportation/etc work & costs, we decided to start a Kickstarter site to help fund the project.
Kickstarter being a group-funding site for creative projects where people offer incentives to internet folk for helping them fund their idea, while keeping them updated on progress and such through the site. If you like the idea of a giant burning guitar in a field and think this is something you’d like to help us create then awesome, chip in and we’ll send you some cool things in the mail. If not, no big deal, you can still see it anyways, because were putting it on the internet regardless of if our project reaches its funding goal.
Our stated goal represents roughly the amount of money weve put into this so far (between all the production work, construction, gear, filming, food, transportation, props, costumes, etc), the amount of money well need to complete it (editing, color correcting, tweaking), and the amount of money needed to produce the finished physical copies. Any money beyond the goal will go into further fine tuning and editing, and our next video project (already being roughed out). (via Tiny Media Empire)